{"id":11410,"date":"2021-12-08T18:32:46","date_gmt":"2021-12-08T18:32:46","guid":{"rendered":"https:\/\/happytrack.app\/?page_id=11410"},"modified":"2026-05-10T19:22:02","modified_gmt":"2026-05-10T19:22:02","slug":"12-steps-business-of-experience","status":"publish","type":"page","link":"https:\/\/happytrack.app\/en\/12-steps-business-of-experience\/","title":{"rendered":"12 steps to the Business of Experience"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11410\" class=\"elementor elementor-11410\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f27890f elementor-section-full_width elementor-hidden-mobile elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"f27890f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96020d7\" data-id=\"96020d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c09fe7 elementor-widget elementor-widget-spacer\" data-id=\"2c09fe7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4baf95c elementor-widget elementor-widget-heading\" data-id=\"4baf95c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12 erros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3923c elementor-widget elementor-widget-heading\" data-id=\"9f3923c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">que impedem seu neg\u00f3cio de<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15108ba elementor-widget elementor-widget-heading\" data-id=\"15108ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ser a melhor EXPERI\u00caNCIA para o cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fce24d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1fce24d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-buzz-out\" href=\"#inicio\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conhe\u00e7a<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59cbc73 elementor-widget elementor-widget-spacer\" data-id=\"59cbc73\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffd65f8 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"ffd65f8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/happytrack.app\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Posts-Athome-1.mp4&quot;,&quot;background_video_start&quot;:0,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9183bc\" data-id=\"e9183bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad1df1 elementor-widget elementor-widget-spacer\" data-id=\"2ad1df1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df48da3 elementor-widget elementor-widget-heading\" data-id=\"df48da3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12 erros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6b733 elementor-widget elementor-widget-heading\" data-id=\"fd6b733\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">que impedem sua empresa de<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349dd6b elementor-widget elementor-widget-heading\" data-id=\"349dd6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ser a melhor EXPERI\u00caNCIA para os seus clientes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f9c97 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"63f9c97\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-buzz-out\" href=\"#inicio\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conhe\u00e7a<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fbb37a elementor-widget elementor-widget-spacer\" data-id=\"6fbb37a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b56620 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b56620\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2edae66\" data-id=\"2edae66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae99046 elementor-widget elementor-widget-wp-widget-malihupagescroll2idwidget\" data-id=\"ae99046\" data-element_type=\"widget\" data-widget_type=\"wp-widget-malihupagescroll2idwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a id=\"inicio\" data-ps2id-target=\"#inicio\"><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f428300 elementor-widget elementor-widget-spacer\" data-id=\"f428300\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c751c28 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c751c28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"711\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?fit=711%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-8425\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=600%2C864&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=208%2C300&amp;ssl=1 208w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=768%2C1106&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=711%2C1024&amp;ssl=1 711w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=1067%2C1536&amp;ssl=1 1067w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=920%2C1325&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=230%2C331&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=350%2C504&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/RENDER-3-e1639312844406.png?resize=480%2C691&amp;ssl=1 480w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb58e9 elementor-widget elementor-widget-spacer\" data-id=\"1eb58e9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9601204\" data-id=\"9601204\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f09dae8 elementor-widget elementor-widget-spacer\" data-id=\"f09dae8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c96a9c elementor-widget elementor-widget-text-editor\" data-id=\"9c96a9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No mundo dos neg\u00f3cios hoje, a vantagem competitiva das empresas n\u00e3o est\u00e1 mais em produtos e servi\u00e7os. Est\u00e1 na capacidade de criar excel\u00eancia e oferecer a melhor experi\u00eancia de compra.<\/p><p><span style=\"background-color: transparent;\">Por isso, executivos buscam de forma constante <\/span>solu\u00e7\u00f5es <span style=\"background-color: transparent;\">para encantar seus clientes. Mas, o gap est\u00e1 em pensar em <strong>solu\u00e7\u00f5es sem conhecer as causas dos principais problemas que prejudicam a jornada do cliente<\/strong>. <\/span><\/p><p><span style=\"background-color: transparent;\">O foco n\u00e3o deve ser saber o que e como fazer. Deve ser em entender o porqu\u00ea fazer, pois experi\u00eancia \u00e9 um processo continuo de implementa\u00e7\u00e3o e alinhamento de estrat\u00e9gias.\u00a0<\/span><\/p><p><span style=\"background-color: transparent;\">Pensando nisso, compilamos algumas dicas para voc\u00ea saber como adaptar seu neg\u00f3cio a um <strong>modelo de gest\u00e3o voltado ao Business of Experience Intelligence<\/strong>. (E o que evitar para\u00a0n\u00e3o errar!)<\/span><\/p><p><span style=\"background-color: transparent;\">Mais que trabalhar com foco na experi\u00eancia do cliente, <strong>queremos que voc\u00ea esteja preparado para ter um neg\u00f3cio de experi\u00eancia de verdade<\/strong>.<\/span><\/p><p>Ent\u00e3o, vamos embarcar numa jornada de muito conte\u00fado para a transformar o seu neg\u00f3cio na melhor experi\u00eancia?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e00a7 elementor-widget elementor-widget-spacer\" data-id=\"e6e00a7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6f462e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a6f462e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a76dde9\" data-id=\"a76dde9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a344882 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a344882\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11437\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/Sans-titre-1350-x-1080-px.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41e65bc\" data-id=\"41e65bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15552c2 elementor-widget elementor-widget-spacer\" data-id=\"15552c2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6098104 elementor-widget elementor-widget-heading\" data-id=\"6098104\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e3o ficar de olho nas tend\u00eancias!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb1dd1 elementor-widget elementor-widget-text-editor\" data-id=\"4cb1dd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais que saber encantar, saiba o que fazer para adaptar seu neg\u00f3cio de forma estrat\u00e9gica para se conectar verdadeiramente aos seus clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8201adc elementor-widget elementor-widget-text-editor\" data-id=\"8201adc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seu cliente aprende a todo momento. Ent\u00e3o voc\u00ea tamb\u00e9m tem que estar ligado em como acompanhar suas prioridades e prefer\u00eancias.<\/p><p>Confira nossas dicas em um material completo para mudar seu pensamento na hora de criar as melhores estrat\u00e9gias.<\/p><p>Baixe j\u00e1 nosso e-book: 10 tend\u00eancias para a Gest\u00e3o de Business Experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d8f5e elementor-widget__width-initial premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"60d8f5e\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-60d8f5e\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Baixar e-book\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Baixar e-book<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-60d8f5e\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tE-book - Tend\u00eancias nos Neg\u00f3cios de Experi\u00eancia\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Conhe\u00e7a as tend\u00eancias da experi\u00eancia nos neg\u00f3cios, para criar um pensamento estrat\u00e9gico e melhorar o relacionamento da sua empresa com os clientes, colaboradores acionistas e parceiros.<br \/>Baixe j\u00e1 seu e-book:<\/p><p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11521-o1\" lang=\"pt-PT\" dir=\"ltr\" data-wpcf7-id=\"11521\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/11410#wpcf7-f11521-o1\" method=\"post\" class=\"wpcf7-form init 63b5d565e5e8 cmatic-conn cmatic-aud-2 cmatic-mapd0-0 cmatic-098112 cmatic-sent-0 cmatic-total-207\" aria-label=\"Formul\u00e1rio de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/11410#wpcf7-f11521-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"11521\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_PT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11521-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Seu nome<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label>E-mail:<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"QUERO BAIXAR O E-BOOK!\" \/>\n<\/p>\n<p><script>\n document.addEventListener('wpcf7mailsent', function (event) {\n location = 'https:\/\/happytrack.app\/wp-content\/uploads\/2021\/12\/Ebook_-_Tendencias_de_BX.pdf';\n }, false);\n<\/script>\n<\/p><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0187be0 elementor-widget__width-initial premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"0187be0\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-no-translation=\"\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0187be0{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2e88f elementor-widget elementor-widget-spacer\" data-id=\"9f2e88f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ccb579 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"8ccb579\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c09c23b\" data-id=\"c09c23b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e001eeb elementor-widget elementor-widget-spacer\" data-id=\"e001eeb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f78ea8e elementor-widget elementor-widget-heading\" data-id=\"f78ea8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Achar que a experi\u00eancia do cliente \u00e9 somente o que ele sente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac87b6 elementor-widget elementor-widget-text-editor\" data-id=\"8ac87b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Controle estrat\u00e9gias para gerenciar experi\u00eancias!<\/p><p>Entenda como identificar oportunidades para a oferecer a melhor experi\u00eancia na sua empresa. Saiba como a governan\u00e7a corporativa pode auxiliar sua empresa a ter mais sucesso na gest\u00e3o da qualidade e da experi\u00eancia dos seus clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c6bfd premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"33c6bfd\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-33c6bfd\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-33c6bfd\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tEstrat\u00e9gias e Experi\u00eancias\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>O contexto de se trabalhar o Business of Experience \u00e9 mais que o foco em Customer Experience. A diferen\u00e7a est\u00e1 no foco estrat\u00e9gico.<\/p><p>Customer experience predomina no n\u00edvel t\u00e1tico e operacional da empresa, principalmente nos pontos de contato, relacionamento com o cliente e experi\u00eancia com o produto e marca.<\/p><p>J\u00e1 Business of Experience trata da experi\u00eancia a n\u00edvel estrat\u00e9gico como a premissa que norteia o neg\u00f3cio. \u00c9 como a empresa pensa, se relaciona e se estrutura para transmitir em tudo o que faz trav\u00e9s de uma cultura de neg\u00f3cios.<\/p><p>N\u00e3o \u00e9 pensar na experi\u00eancia como o que o cliente sente.<br \/>\u00c9 pensar na experi\u00eancia que o neg\u00f3cio \u00e9 capaz de transmitir para ele.<\/p><p>Saiba como tornar a sua empresa a protagonista da Experi\u00eancia do Cliente.<\/p><p>Assista ao v\u00eddeo.<\/p><div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"BX\" src=\"https:\/\/player.vimeo.com\/video\/674538191?h=178c587c5e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641f9d0 elementor-widget elementor-widget-spacer\" data-id=\"641f9d0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a20f4c\" data-id=\"0a20f4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ae7ff1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8ae7ff1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11447\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/8.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91fe19d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"91fe19d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-afc6403\" data-id=\"afc6403\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de988e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7de988e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11441\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/2-1.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2badeda\" data-id=\"2badeda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e115c97 elementor-widget elementor-widget-spacer\" data-id=\"e115c97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0141ee7 elementor-widget elementor-widget-heading\" data-id=\"0141ee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e3o ter a gest\u00e3o de Experi\u00eancias no DNA da empresa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e38700 elementor-widget elementor-widget-text-editor\" data-id=\"7e38700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De Employee Experience ao Customer Experience.\u00a0<\/p><p>Pare de pensar na cria\u00e7\u00e3o da experi\u00eancia em caixinhas e processos pontuais. Saiba como criar experi\u00eancias com base em toda a cadeia de valor do seu neg\u00f3cio.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec20105 premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"ec20105\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-ec20105\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-ec20105\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tO DNA da Experi\u00eancia\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para oferecer a melhor experi\u00eancia para o cliente, a empresa deve ter uma estrutura s\u00f3lida e centrada em premissas que se concentrem em entender e satisfazer as necessidades de clientes como prioridade do neg\u00f3cio. O resultado financeiro \u00e9 um mero resultado desse processo.<\/span><\/p><p><span style=\"font-weight: 400;\">Para isso, a empresa precisa de uma cadeia de valor que traga do in\u00edcio ao fim esse princ\u00edpio como uma filosofia do neg\u00f3cio. Assim como um DNA que \u00e9 composto de cadeias de elementos essenciais que se interligam para transmitir a ess\u00eancia de cada um, a empresa possui em sua estrutura valores bases e uma conduta que devem ser direcionadas para a oferta da melhor experi\u00eancia.<\/span><\/p><p><span style=\"font-weight: 400;\">Nesse DNA empresarial est\u00e1 a capacidade de desenvolver recursos internos com base no trip\u00e9 de:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"><strong>Orienta\u00e7\u00e3o para o mercado<\/strong>, que sustenta a vis\u00e3o de longo prazo, a coordena\u00e7\u00e3o interfuncional e o foco no cliente e no concorrente<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\"><strong>Comportamento inovador<\/strong>, presente na capacidade das equipes de criarem, de se engajarem e de implementarem solu\u00e7\u00f5es mais ben\u00e9ficas para os clientes<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\"><strong>Cultura centrada no cliente<\/strong>, resumida no direcionamento estrat\u00e9gico da empresa, na qualidade dos relacionamento internos e externos, como colaboradores, fornecedores e parceiros, bem como em suas pol\u00edticas organizacionais.<\/span><\/li><\/ul><p>Aprenda como a orienta\u00e7\u00e3o da empresa e o comportamento em busca da inova\u00e7\u00e3o auxiliam no posicionamento do neg\u00f3cio em busca de experi\u00eancias.<\/p><p>Assista ao video e saiba mais:<\/p><p><iframe title=\"DNA da Experi\u00eancia\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/BerAOYZXjFE?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9b382 elementor-widget elementor-widget-spacer\" data-id=\"7d9b382\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ceccc27 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"ceccc27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-713345d\" data-id=\"713345d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a445a2 elementor-widget elementor-widget-spacer\" data-id=\"6a445a2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a82d5 elementor-widget elementor-widget-heading\" data-id=\"24a82d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acreditar que Experi\u00eancia \u00e9 atendimento e relacionamento. Experi\u00eancia \u00e9 Estrat\u00e9gia Empresarial!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35c6c6 elementor-widget elementor-widget-text-editor\" data-id=\"e35c6c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como passar de uma cultura centrada na experi\u00eancia do cliente para uma cultura centrada em estrat\u00e9gias para experi\u00eancias?<\/p><p>Descubra como ter uma cultura de Business Experience na sua empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f2dac premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"66f2dac\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-66f2dac\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-66f2dac\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tO cora\u00e7\u00e3o do Business of Experience \t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A diferen\u00e7a entre pensar a experi\u00eancia do cliente estrategicamente ou operacionalmente est\u00e1 no direcionamento que a empresa d\u00e1.<\/span><\/p><p><span style=\"font-weight: 400;\">Quando a empresa pensa em atendimento e servi\u00e7o ao cliente, ela pensa em como encantar com a entrega do seu produto. Analisa percep\u00e7\u00f5es, satisfa\u00e7\u00e3o e emo\u00e7\u00f5es. Ou seja, ela pensa no cliente e adequa a sua empresa. Acontece de fora para dentro.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">J\u00e1 quando a empresa pensa em estrat\u00e9gia para a experi\u00eancia do cliente, ela pensa em como vai se estruturar para criar o melhor produto e servi\u00e7o para satisfazer o cliente. A diferen\u00e7a est\u00e1 na<strong> vis\u00e3o estrat\u00e9gica do neg\u00f3cio alinhada ao que a empresa deve fazer para encantar<\/strong>. E n\u00e3o em como a empresa precisa entregar o que tem.<\/span><\/p><p><span style=\"font-weight: 400;\">A resposta dessa diferen\u00e7a \u00e9 que projetos realizados com base na experi\u00eancia do cliente com foco operacional acontecem por tentativa e erro, mesmo com a exist\u00eancia de dados de mercado, pois \u00e9 visto o in\u00edcio e o fim do processo de cria\u00e7\u00e3o de valor.<\/span><\/p><p><span style=\"font-weight: 400;\">J\u00e1 projetos pensados em experi\u00eancia como estrat\u00e9gia, s\u00e3o embasados no Business of Experience, pois o neg\u00f3cio j\u00e1 nasce e se estrutura naturalmente para fazer o melhor pelo cliente. De dentro para fora.<\/span><\/p><p><span style=\"font-weight: 400;\">Porque <strong>a experi\u00eancia do cliente n\u00e3o \u00e9 o que ele sente.<\/strong><\/span><\/p><p><strong>\u00c9 o que a sua empresa faz ele sentir.<\/strong><\/p><p>N\u00e3o basta ter estrat\u00e9gias de Customer Experi\u00eancia. Devemos ter uma gest\u00e3o de Business of Experience.<\/p><p>A grande diferen\u00e7a est\u00e1 no foco das estrat\u00e9gias do seu neg\u00f3cio em PESSOAS.<\/p><p>N\u00e3o adianta a equipe t\u00e1tica e operacional pensar no cliente. Uma gest\u00e3o voltada \u00e0 melhor experi\u00eancia envolve processos e relacionamentos que formam a vantagem competitiva para toda a cadeia de valor e <em>stakeholders<\/em> do neg\u00f3cio.<\/p><p>Assista ao video e descubra como melhorar estrat\u00e9gias na sua empresa:<\/p><p><iframe title=\"Como superar a miopia em Customer Experince?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/XdPhXDJWNF8?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><p><iframe title=\"Desafios de uma #Estrat\u00e9gia Empresarial de Sucesso | #HappyTalks com Prof. Dr. Jansen Maia Del Corso\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/ck3kBNdggfk?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2facb6 elementor-widget elementor-widget-spacer\" data-id=\"d2facb6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb425f3\" data-id=\"eb425f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81e2a3a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"81e2a3a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11448\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/9.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d14563 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6d14563\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5b4c69\" data-id=\"c5b4c69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b9219d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3b9219d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11442\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/3-1.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df6498f\" data-id=\"df6498f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d65fc1 elementor-widget elementor-widget-spacer\" data-id=\"4d65fc1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a0dcb elementor-widget elementor-widget-heading\" data-id=\"62a0dcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pensar apenas na jornada e nas m\u00e9tricas do cliente <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2d4dc elementor-widget elementor-widget-text-editor\" data-id=\"be2d4dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focar na jornada de compra n\u00e3o \u00e9 suficiente para o sucesso da experi\u00eancia. \u00c9 preciso pensar no processo de decis\u00e3o do consumidor e todas as vari\u00e1veis que influenciam seu comportamento.<\/p><p>Saiba como utilizar a psicologia do consumo para fortalecer a gest\u00e3o de estrat\u00e9gias e conquiste mais resultados com isso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba282b premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"3ba282b\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-3ba282b\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-3ba282b\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tJornada do consumidor\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Quais s\u00e3o os desafios para criar estrat\u00e9gias \u00e0 partir do comportamento de compra e do processo de decis\u00e3o do consumidor?<\/p><p>Assista ao video e descubra:<\/p><p><iframe title=\"Como mapear a jornada do cliente?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/7BJolrPSiR4?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><p>\u00a0<\/p><p><iframe title=\"Como \u00e9 formada a Experi\u00eancia do Cliente?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/DX-FUpehlkQ?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><p><iframe title=\"Como \u00e9 formada a Experi\u00eancia do Cliente?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/DX-FUpehlkQ?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e31598 elementor-widget elementor-widget-spacer\" data-id=\"3e31598\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d80462 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"3d80462\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-854d5fa\" data-id=\"854d5fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9b6b3e elementor-widget elementor-widget-spacer\" data-id=\"e9b6b3e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3d4c7 elementor-widget elementor-widget-heading\" data-id=\"7a3d4c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ter personas sem dados e informa\u00e7\u00f5es reias do mercado e dos clientes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b240f7 elementor-widget elementor-widget-text-editor\" data-id=\"4b240f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Saiba identificar se as personas do seu neg\u00f3cio s\u00e3o as corretas para direcionar as estrat\u00e9gias da sua empresa. Personas n\u00e3o devem ser elaboradas apenas com base no conhecimento da equipe. Isso cria vi\u00e9s e baixos resultados para o neg\u00f3cio. Aprenda como criar personas com base em dados reais e estudos de mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d1ea2 premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"03d1ea2\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-03d1ea2\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-03d1ea2\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tComo n\u00e3o errar nas personas\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Ter a persona adequada para criar excelentes experi\u00eancias \u00e9 um desafio crescente para as empresas. Mais que saber como criar, \u00e9 saber como ter informa\u00e7\u00f5es que transcendam aspectos meramente estereotipados e se conectem com o \u00edntimo dos desejos de compra e busca de realiza\u00e7\u00e3o de cada p\u00fablico.<\/p><p><span style=\"font-weight: 400;\">Embora sejam personagens fict\u00edcios, personas s\u00e3o elementos importantes da estrat\u00e9gia baseados em dados e informa\u00e7\u00f5es de mercado.<\/span><\/p><p><span style=\"font-weight: 400;\">Para elaborar um boa persona, seguem algumas dicas:<\/span><\/p><ol><li><b> Identifique segmentos<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">A partir de pesquisas de mercado, principalmente com m\u00e9todos <\/span><b>quantitativos <\/b><span style=\"font-weight: 400;\">e testes estati\u0301sticos como a ana\u0301lise de cluster, identifique caracter\u00edsticas similares que permittam agrupar padr\u00f5es de prefer\u00eancias e comportamentos de compra<\/span><\/p><ol start=\"2\"><li><b> Escolha segmentos<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Com uma ana\u0301lise aprofundada de comportamentos, principalmente com o apoio de t\u00e9cnicas <\/span><b>qualitativas, identifique <\/b><span style=\"font-weight: 400;\">os melhores grupos de consumidores de acordo com o objetivo estat\u00e9gico e posicionamento da empresa<\/span><\/p><ol start=\"3\"><li><b> Elabore personas\u00a0<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">Com base nos grupos e caracter\u00edsticas selecionadas, crie de forma fict\u00edcia o personagem que pode representar um padr\u00e3o de comportamento desse p\u00fablico.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Deve ser dado uma aten\u00e7\u00e3o especial ao processo de elabora\u00e7\u00e3o de personas, pois caso criadas de forma errada e superficial, elas podem levar estrat\u00e9gias ao fracasso por fala de conex\u00e3o genu\u00edna com o p\u00fablico.<\/span><\/p><p>Para te ajudar nessa tarefa, disponibilizamos o modelo que utilizamos para criar nossas melhores personas.<\/p><p>Assista ao v\u00eddeo para saber como fazer e identificar boas personas e baixe o modelo para ter a persona ideal em seus projetos.<\/p><p><iframe title=\"Como criar uma Persona para o seu neg\u00f3cio?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/3echaff7e6E?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><p><strong>Baixe seu mapa de personas:<\/strong><\/p><p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f8336-o2\" lang=\"pt-PT\" dir=\"ltr\" data-wpcf7-id=\"8336\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/11410#wpcf7-f8336-o2\" method=\"post\" class=\"wpcf7-form init 63b5d565e5e8 cmatic-conn cmatic-aud-2 cmatic-mapd0-0 cmatic-098112 cmatic-sent-0 cmatic-total-207\" aria-label=\"Formul\u00e1rio de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/11410#wpcf7-f8336-o2\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"8336\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_PT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f8336-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Seu nome<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Seu e-mail<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Baixar meu mapa de personas\" \/>\n<\/p>\n<p><script>\n document.addEventListener('wpcf7mailsent', function (event) {\n location = 'https:\/\/happytrack.app\/wp-content\/uploads\/2021\/06\/Persona.pdf';\n }, false);\n<\/script>\n<\/p><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f39aaa elementor-widget elementor-widget-spacer\" data-id=\"0f39aaa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9666330\" data-id=\"9666330\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f2c505 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1f2c505\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11449\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/10.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5af15ca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5af15ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-84cd982\" data-id=\"84cd982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d17d392 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d17d392\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11443\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/4-1.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ddcbac8\" data-id=\"ddcbac8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a1802 elementor-widget elementor-widget-spacer\" data-id=\"b0a1802\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fcec7 elementor-widget elementor-widget-heading\" data-id=\"c6fcec7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acreditar que a experi\u00eancia \u00e9 apenas no PDV. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5757fe elementor-widget elementor-widget-text-editor\" data-id=\"b5757fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A comunica\u00e7\u00e3o cria a expectativa para a compra e influencia na forma como seu cliente percebe sua empresa. Por isso, preparamos um conte\u00fado especial para te ensinar a articular a comunica\u00e7\u00e3o de forma estrat\u00e9gica para entregar a melhor experi\u00eancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d6657e premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"0d6657e\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-0d6657e\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-0d6657e\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tExperi\u00eancia na Comunica\u00e7\u00e3o\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mais que pensar em uma comunica\u00e7\u00e3o que atraia, para as empresas ofertarem a melhor experi\u00eancia, ela deve estar alinhada \u00e0 entrega que o neg\u00f3cio \u00e9 capaz de fazer. A comunica\u00e7\u00e3o cria as expectativas dos clientes e por isso se torna uma ferramenta estrat\u00e9gica que inicia o processo de percep\u00e7\u00e3o e vai dosar a satisfa\u00e7\u00e3o desse cliente.<\/span><\/p><p>Assista ao video e descubra como engajar seu cliente e controlar os mecanismos da percep\u00e7\u00e3o de qualidade.<\/p><p>\u00a0<\/p><p><iframe title=\"Como controlar a percep\u00e7\u00e3o de qualidade e engajar mais seus clientes?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/-EAGfFat7HA?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1005c elementor-widget elementor-widget-spacer\" data-id=\"bd1005c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-983c3db elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"983c3db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-efa634f\" data-id=\"efa634f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebbd791 elementor-widget elementor-widget-spacer\" data-id=\"ebbd791\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa41cc3 elementor-widget elementor-widget-heading\" data-id=\"aa41cc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e3o usar estrategicamente seu ambiente de vendas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39b8966 elementor-widget elementor-widget-text-editor\" data-id=\"39b8966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entenda como o ambiente f\u00edsico da sua marca influi na oferta de experi\u00eancias aos clientes e aprenda a criar o espa\u00e7o perfeito para impulsionar os resultados da sua empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4b5841 premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"f4b5841\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-f4b5841\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-f4b5841\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tUse e abuse de Servicescapes\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Um dos pontos mais importantes para a experi\u00eancia do cliente \u00e9 o ambiente e o contexto em que se passam as intera\u00e7\u00f5es, pois h\u00e1 uma influ\u00eancia significativa dele na percep\u00e7\u00e3o e predisposi\u00e7\u00e3o de compra.<\/span><\/p><p><span style=\"font-weight: 400;\">Esse ambiente, quando elaborado de forma estrat\u00e9gica, \u00e9 denominado servicescape: espa\u00e7os f\u00edsicos ou digitais concebidos para influenciar o comportamento de compra. Trata-se de como todos os elementos s\u00e3o disponibilizados com o intuito de despertar respostas cognitivas e afetivas de clientes.<\/span><\/p><p>Assista aos videos e saiba mais:<\/p><p><iframe title=\"Por que o AMBIENTE \u00c9 MAIS IMPORTANTE que atendimento para a EXPERI\u00caNCIA DO CLIENTE?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/n1kpslTt00E?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><p><iframe title=\"ENTENDA A JORNADA DO CLIENTE!\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/oSFhZcs9QHc?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1457b elementor-widget elementor-widget-spacer\" data-id=\"5c1457b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef87608\" data-id=\"ef87608\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2b83dd elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c2b83dd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11450\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/11.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb85bc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fdb85bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a452b8a\" data-id=\"a452b8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4500b4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c4500b4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11444\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/5-1.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-baf7bd1\" data-id=\"baf7bd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34d836d elementor-widget elementor-widget-spacer\" data-id=\"34d836d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74271b elementor-widget elementor-widget-heading\" data-id=\"c74271b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pensar apenas em tecnologia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a26b20e elementor-widget elementor-widget-text-editor\" data-id=\"a26b20e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais que tecnologia para experi\u00eancia. O foco deve ser em inova\u00e7\u00e3o com efic\u00e1cia para os neg\u00f3cios. E inova\u00e7\u00e3o nem sempre deve focar s\u00f3 em tecnologia.<\/p><p>Por isso, saiba como aproveitar as oportunidades do mundo digital de forma mais pr\u00f3xima e humanizada de seus clientes e colaboradores para tornar sua empresa a protagonista de experi\u00eancias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efca97c premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"efca97c\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-efca97c\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-efca97c\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tInove na Gest\u00e3o de Experi\u00eancias!\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><iframe title=\"Inova\u00e7\u00e3o x Experi\u00eancia do Cliente\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/qd7KtnGPwYk?feature=oembed&enablejsapi=1&origin=https:\/\/happytrack.app\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7468381 elementor-widget elementor-widget-spacer\" data-id=\"7468381\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff94f5 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"dff94f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f45ee45\" data-id=\"f45ee45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73cc94b elementor-widget elementor-widget-spacer\" data-id=\"73cc94b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c239460 elementor-widget elementor-widget-heading\" data-id=\"c239460\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e3o ter experi\u00eancias associadas ao ESG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21fd7b elementor-widget elementor-widget-text-editor\" data-id=\"e21fd7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como se alinhar estrat\u00e9gias de relacionamento com o cliente por meio de aplica\u00e7\u00f5es praticas de sustentabilidade?<\/p><p>Saiba adaptar estrat\u00e9gias para criar uma verdadeira cultura de responsabilidade social nos neg\u00f3cios<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51bc8e5 premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"51bc8e5\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-51bc8e5\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-51bc8e5\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tResponsabilidade Social &amp; Experi\u00eancia\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Conte\u00fado dispon\u00edvel em breve.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe2a20 elementor-widget elementor-widget-spacer\" data-id=\"1fe2a20\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2bcc986\" data-id=\"2bcc986\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c6ad1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"39c6ad1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11451\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/12.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8f1973 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b8f1973\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-134e3fa\" data-id=\"134e3fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-773df2a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"773df2a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11445\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/6-1.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8586a39\" data-id=\"8586a39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2c7f5f elementor-widget elementor-widget-spacer\" data-id=\"f2c7f5f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee18ac elementor-widget elementor-widget-heading\" data-id=\"eee18ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e3o pensar em criar vantagens atrav\u00e9s de relacionamento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b72e7e elementor-widget elementor-widget-text-editor\" data-id=\"5b72e7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais do que pensar em contatos pontuais, \u00e9 fundamental construir relacionamentos entre sua empresa e os p\u00fablicos. Entenda como se destacar da concorr\u00eancia atrav\u00e9s dos relacionamentos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52100b4 premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"52100b4\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-52100b4\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Saiba mais\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-52100b4\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tRelacionamento Superior nos neg\u00f3cios\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Conte\u00fado dispon\u00edvel em breve.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a88930 elementor-widget elementor-widget-spacer\" data-id=\"8a88930\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb808ce elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"bb808ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcc1e44\" data-id=\"fcc1e44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51712a9 elementor-widget elementor-widget-spacer\" data-id=\"51712a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd745f elementor-widget elementor-widget-heading\" data-id=\"8fd745f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focar apenas na resolu\u00e7\u00e3o de problemas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8dd29 elementor-widget elementor-widget-text-editor\" data-id=\"8c8dd29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais que corrigir problemas \u00e9 preveni-los. Por isso, saiba gerenciar riscos para evitar grandes perdas.\u00a0<\/p><p>Conhe\u00e7a as principais cren\u00e7as e atitudes que bloqueiam a obten\u00e7\u00e3o de melhores resultados com a gest\u00e3o da experi\u00eancia e desvende o universo da gest\u00e3o de riscos estrat\u00e9gicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4ff7a elementor-widget elementor-widget-text-editor\" data-id=\"8f4ff7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Baixe o E-book sobre <strong>Os Principais desafios na Gest\u00e3o da Experi\u00eancia do Cliente.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45acaa premium-modal-dismissible-yes elementor-invisible elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"e45acaa\" data-element_type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;zoomIn&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-e45acaa\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none\" data-text=\"Baixe j\u00e1 o e-book\">\n\n\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-plus-circle premium-svg-nodraw\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg>\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Baixe j\u00e1 o e-book<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-e45acaa\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"zoomIn animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tQuais s\u00e3o os 5 Desafios da Gest\u00e3o de CX?\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Acesse o e-book aqui: https:\/\/happytrack.app\/e-book-5-desafios-de-cxm\/<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-footer\">\n\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-lower-close\" data-dismiss=\"premium-modal\">\n\t\t\t\t\t\t\t\tFechar\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c83ec5a elementor-widget elementor-widget-spacer\" data-id=\"c83ec5a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d7539b\" data-id=\"5d7539b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6da1b4b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6da1b4b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?fit=1024%2C819&amp;ssl=1\" class=\"attachment-large size-large wp-image-11446\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?resize=600%2C480&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?resize=1024%2C819&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?resize=920%2C736&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?resize=230%2C184&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/12\/7.jpg?resize=480%2C384&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c92ba5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c92ba5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee9202d\" data-id=\"ee9202d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-007176f elementor-widget elementor-widget-spacer\" data-id=\"007176f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6546cef elementor-widget elementor-widget-heading\" data-id=\"6546cef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quer saber mais?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ef2a0 elementor-widget elementor-widget-spacer\" data-id=\"e0ef2a0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-615158b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"615158b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa57871\" data-id=\"aa57871\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6e7c23 elementor-widget elementor-widget-image\" data-id=\"e6e7c23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?fit=1024%2C576&amp;ssl=1\" class=\"attachment-large size-large wp-image-17346\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=920%2C518&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=230%2C129&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=350%2C197&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=480%2C270&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/11\/Certificacao-BXI.png?resize=600%2C338&amp;ssl=1 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157d1e8 elementor-widget elementor-widget-spacer\" data-id=\"157d1e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d06bd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e2d06bd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/happytrack.app\/bxi-2024\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Clique aqui e acesse o programa completo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1dd547 elementor-widget elementor-widget-spacer\" data-id=\"d1dd547\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-855b977 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"855b977\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ec108d\" data-id=\"6ec108d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0660567 elementor-widget elementor-widget-spacer\" data-id=\"0660567\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed85f7 elementor-widget elementor-widget-text-editor\" data-id=\"8ed85f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adquira o livro que traz esses e muitos outros conte\u00fados para voc\u00ea implementar estrat\u00e9gias de sucesso e de muitas experi\u00eancias no seu neg\u00f3cio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d716e58 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"d716e58\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-buzz-out\" href=\"https:\/\/happytrack.app\/livro\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Compre j\u00e1 o seu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31f960a\" data-id=\"31f960a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2f5f91 elementor-widget elementor-widget-image\" data-id=\"c2f5f91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"833\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?fit=1024%2C833&amp;ssl=1\" class=\"attachment-large size-large wp-image-8429\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?w=1700&amp;ssl=1 1700w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=600%2C488&amp;ssl=1 600w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=300%2C244&amp;ssl=1 300w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=768%2C625&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=1024%2C833&amp;ssl=1 1024w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=1536%2C1250&amp;ssl=1 1536w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=830%2C675&amp;ssl=1 830w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=230%2C187&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=350%2C285&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2021\/06\/Mockup-duo.png?resize=480%2C390&amp;ssl=1 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00449dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00449dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998224b\" data-id=\"998224b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3de25f9 elementor-widget elementor-widget-spacer\" data-id=\"3de25f9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3800db9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3800db9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e6e8a7\" data-id=\"5e6e8a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd0961d elementor-widget elementor-widget-spacer\" data-id=\"fd0961d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d331b9 elementor-widget elementor-widget-heading\" data-id=\"7d331b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conhe\u00e7a nossa solu\u00e7\u00e3o em<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cd85b elementor-widget elementor-widget-heading\" data-id=\"80cd85b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BUSINESS OF EXPERIENCE INTELLIGENCE\u00a9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5cd863 elementor-widget elementor-widget-spacer\" data-id=\"d5cd863\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d952eb5 elementor-widget elementor-widget-heading\" data-id=\"d952eb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inicie a avalia\u00e7\u00e3o de sua empresa!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8776c89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8776c89\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c54777d\" data-id=\"c54777d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d73cee elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5d73cee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-buzz-out\" href=\"https:\/\/survey.happytrack.app\/index.php\/339792\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Checku-up gratuito de BX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7295d2a elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7295d2a\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7295d2a{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-567dff1 elementor-widget elementor-widget-spacer\" data-id=\"567dff1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6310a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6310a5b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57365b5\" data-id=\"57365b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8d791c elementor-widget elementor-widget-spacer\" data-id=\"a8d791c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a880083 elementor-widget elementor-widget-heading\" data-id=\"a880083\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leia mais no BLOG:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc23388 elementor-widget elementor-widget-spacer\" data-id=\"cc23388\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04886f6 elementor-widget elementor-widget-wp-widget-rss\" data-id=\"04886f6\" data-element_type=\"widget\" data-widget_type=\"wp-widget-rss.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5><a class=\"rsswidget rss-widget-feed\" href=\"https:\/\/estrategiadescomplicada.com.br\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"rss-widget-icon\" style=\"border:0\" width=\"14\" height=\"14\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-includes\/images\/rss.png?resize=14%2C14&#038;ssl=1\" alt=\"RSS\" \/><\/a> <a class=\"rsswidget rss-widget-title\" href=\"https:\/\/estrategiadescomplicada.com.br\/\">Estrat\u00e9gia Descomplicada<\/a><\/h5><ul><li><a class='rsswidget' href='https:\/\/estrategiadescomplicada.com.br\/centralidade-no-cliente-2\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=centralidade-no-cliente-2'>Centralidade no cliente: \u00e9 para quem?<\/a><\/li><li><a class='rsswidget' href='https:\/\/estrategiadescomplicada.com.br\/autolideranca\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=autolideranca'>Antes de estar na lideran\u00e7a, que tal exercer a autolideran\u00e7a?<\/a><\/li><li><a class='rsswidget' href='https:\/\/estrategiadescomplicada.com.br\/centralidade-no-cliente\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=centralidade-no-cliente'>Centralidade no Cliente? A grande maioria das empresas nunca vai chegar l\u00e1.\u00a0<\/a><\/li><li><a class='rsswidget' href='https:\/\/estrategiadescomplicada.com.br\/pertencer\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pertencer'>Quer pertencer? Bloqueie seu crescimento e conforme-se.<\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>12 erros que impedem seu neg\u00f3cio de ser a melhor EXPERI\u00caNCIA para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11561,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_front-page.php","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_joinchat":[],"footnotes":""},"class_list":["post-11410","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/Pbif53-2Y2","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/happytrack.app\/en\/wp-json\/wp\/v2\/pages\/11410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happytrack.app\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/happytrack.app\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/happytrack.app\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happytrack.app\/en\/wp-json\/wp\/v2\/comments?post=11410"}],"version-history":[{"count":64,"href":"https:\/\/happytrack.app\/en\/wp-json\/wp\/v2\/pages\/11410\/revisions"}],"predecessor-version":[{"id":27749,"href":"https:\/\/happytrack.app\/en\/wp-json\/wp\/v2\/pages\/11410\/revisions\/27749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happytrack.app\/en\/wp-json\/wp\/v2\/media\/11561"}],"wp:attachment":[{"href":"https:\/\/happytrack.app\/en\/wp-json\/wp\/v2\/media?parent=11410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}