{"id":13593,"date":"2022-06-16T18:13:57","date_gmt":"2022-06-16T18:13:57","guid":{"rendered":"https:\/\/happytrack.app\/?page_id=13593"},"modified":"2026-05-10T20:59:31","modified_gmt":"2026-05-10T20:59:31","slug":"cases","status":"publish","type":"page","link":"https:\/\/happytrack.app\/fr\/cases\/","title":{"rendered":"Cases"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"13593\" class=\"elementor elementor-13593\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52d1e60 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"52d1e60\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a04e849\" data-id=\"a04e849\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ea3458 elementor-widget elementor-widget-spacer\" data-id=\"2ea3458\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d15ba animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"74d15ba\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si votre entreprise a un <strong>soucis<\/strong> dans la<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b675430 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b675430\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">coh\u00e9rence des solutions,<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a14f8 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f0a14f8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ce probl\u00e8me n'est pas le votre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1718e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1c1718e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C'est le notre !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4079f elementor-widget elementor-widget-spacer\" data-id=\"fd4079f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95d604 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e95d604\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#go\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Connaissez nos business cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e20eca elementor-widget elementor-widget-spacer\" data-id=\"2e20eca\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15a49cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15a49cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cc9745\" data-id=\"1cc9745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbae6b0 elementor-widget elementor-widget-wp-widget-malihupagescroll2idwidget\" data-id=\"cbae6b0\" data-element_type=\"widget\" data-widget_type=\"wp-widget-malihupagescroll2idwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a id=\"go\" data-ps2id-target=\"#go\"><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209cda9 elementor-widget elementor-widget-spacer\" data-id=\"209cda9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab6ab40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab6ab40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab51a4f\" data-id=\"ab51a4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8af74d3 elementor-widget elementor-widget-text-editor\" data-id=\"8af74d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Comment les d\u00e9cisions organisationnelles influencent-elles r\u00e9ellement les perceptions, les comportements et les r\u00e9sultats ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22a4b3 elementor-widget elementor-widget-heading\" data-id=\"b22a4b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Courrez des projets d\u2019essais et erreurs !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7af40a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7af40a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0ba301\" data-id=\"f0ba301\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac2724b elementor-widget elementor-widget-wp-widget-malihupagescroll2idwidget\" data-id=\"ac2724b\" data-element_type=\"widget\" data-widget_type=\"wp-widget-malihupagescroll2idwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a id=\"case1\" data-ps2id-target=\"#case1\"><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d46d4 elementor-widget elementor-widget-spacer\" data-id=\"f3d46d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25c556c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25c556c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e5d53ff\" data-id=\"e5d53ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be7fc1 elementor-widget elementor-widget-image\" data-id=\"8be7fc1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15465\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/2.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e5630e8\" data-id=\"e5630e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-321ef91 elementor-widget elementor-widget-heading\" data-id=\"321ef91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retail mode : incoh\u00e9rence de positionnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3b6c4 elementor-widget elementor-widget-text-editor\" data-id=\"9b3b6c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4564\" data-end=\"4685\">Une organisation disposant d\u2019une forte base client historique a pris une d\u00e9cision implicite de modernisation de son offre et de son image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50bfa27 elementor-widget elementor-widget-text-editor\" data-id=\"50bfa27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette d\u00e9cision, pens\u00e9e comme une \u00e9volution strat\u00e9gique, a produit un effet inattendu : une rupture de coh\u00e9rence entre la perception de la marque et les attentes des nouveaux segments clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e746c8 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e746c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-536ed74\" data-id=\"536ed74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a554725 premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"a554725\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-ecbf247\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Desafio\"> Le d\u00e9fis <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad64727 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ad64727\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><p data-start=\"4848\" data-end=\"4893\">Le probl\u00e8me n\u2019\u00e9tait pas l\u2019exp\u00e9rience en magasin, ni la qualit\u00e9 du service.<span style=\"font-size: inherit; background-color: transparent;\"><\/span><\/p><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le probl\u00e8me \u00e9tait en amont : une d\u00e9cision de repositionnement non align\u00e9e entre strat\u00e9gie, offre et perception.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffe6d7 premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"3ffe6d7\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-5ba884b\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Consequ\u00eancias:\"> Cons\u00e9quences observ\u00e9es : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8dd935 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d8dd935\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">d\u00e9calage entre image de marque et usage r\u00e9el<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">d\u00e9salignement des \u00e9quipes sur la cible r\u00e9elle<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">stagnation des performances malgr\u00e9 fid\u00e9lit\u00e9 existante<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca716d premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"6ca716d\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-eae8a94\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"O que foi revelado:\"> Ce que l\u2019analyse a r\u00e9v\u00e9l\u00e9 : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394a52d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"394a52d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les arbitrages de repositionnement produisaient des effets oppos\u00e9s \u00e0 l\u2019intention strat\u00e9gique initiale.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c270da\" data-id=\"7c270da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ed945 elementor-widget elementor-widget-image\" data-id=\"70ed945\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15464\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/1.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac9527b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac9527b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df521fb\" data-id=\"df521fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f895a31 elementor-widget elementor-widget-image\" data-id=\"f895a31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15470\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-482432d\" data-id=\"482432d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c6f505 elementor-widget elementor-widget-heading\" data-id=\"9c6f505\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus qu'une bonne alimentation, il faut savoir bien (et strat\u00e9giquement) servir les clients !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f4f75 elementor-widget elementor-widget-text-editor\" data-id=\"d1f4f75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"206\" data-end=\"377\">Une organisation dans la restauration disposait d\u2019un mod\u00e8le stable mais confront\u00e9 \u00e0 une perte progressive de performance dans un environnement concurrentiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f2ac6 elementor-widget elementor-widget-text-editor\" data-id=\"c0f2ac6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"379\" data-end=\"433\">La lecture initiale portait sur le produit et la communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35298c7 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35298c7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5900aa6\" data-id=\"5900aa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83ce7bd premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"83ce7bd\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-ecbf247\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Desafio\"> Le d\u00e9fis <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf968c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bbf968c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le probl\u00e8me \u00e9tait la livraison de l'exp\u00e9rience.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La d\u00e9cision implicite n\u2019\u00e9tait pas \u201cquoi servir\u201d, mais \u201ccomment structurer la relation au client dans le temps\u201d.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a5d7f premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"c0a5d7f\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-5ba884b\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Consequ\u00eancias:\"> Cons\u00e9quences observ\u00e9es : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-818e9ff elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"818e9ff\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">perte de perception de valeur malgr\u00e9 qualit\u00e9 stable<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">dilution du positionnement dans un environnement concurrentiel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">difficult\u00e9 \u00e0 transformer la fid\u00e9lit\u00e9 en croissance<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca9129 premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"0ca9129\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-eae8a94\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"O que foi revelado:\"> Ce que l\u2019analyse a r\u00e9v\u00e9l\u00e9 : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f24f14 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f24f14\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ce n\u2019\u00e9tait pas un probl\u00e8me de service, mais un arbitrage structurel non assum\u00e9 dans le design de l\u2019exp\u00e9rience.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-309fa82\" data-id=\"309fa82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6ffefd elementor-widget elementor-widget-image\" data-id=\"f6ffefd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15467\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/4.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21111f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21111f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c397b5e\" data-id=\"c397b5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-017967c elementor-widget elementor-widget-image\" data-id=\"017967c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15469\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/6.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f31f946\" data-id=\"f31f946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b42493 elementor-widget elementor-widget-heading\" data-id=\"6b42493\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'absence de retour strat\u00e9gique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636ebe8 elementor-widget elementor-widget-text-editor\" data-id=\"636ebe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5813\" data-end=\"5902\">Une entreprise leader dans son secteur cherchait \u00e0 renforcer ses relations avec prescripteurs et distributeurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14de539 elementor-widget elementor-widget-text-editor\" data-id=\"14de539\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5904\" data-end=\"5934\">Le probl\u00e8me n'\u00e9tait pas relationnel.<\/p><p data-start=\"5936\" data-end=\"6023\">C'\u00e9tait structurel : un arbitrage entre investissement dans la relation terrain et optimisation des canaux de distribution existants<\/p><p data-start=\"6025\" data-end=\"6039\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af5218a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af5218a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0498ced\" data-id=\"0498ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39cd152 premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"39cd152\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-ecbf247\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Desafio\"> Le d\u00e9fis <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e44540 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3e44540\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marque phare sur le march\u00e9, mais sans pr\u00e9f\u00e9rence d'achat par les architectes et les installateurs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a5f5c premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"e0a5f5c\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-5ba884b\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Consequ\u00eancias:\"> Cons\u00e9quences observ\u00e9es : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0c366 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec0c366\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">faible pr\u00e9f\u00e9rence de marque au moment critique de d\u00e9cision<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">absence de boucle de retour terrain \u2192 strat\u00e9gie produit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">fragmentation de la perception entre acteurs de la cha\u00eene<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5bebdd premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"e5bebdd\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-eae8a94\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"O que a leitura revelou:\"> Ce que la lecture a r\u00e9v\u00e9l\u00e9 : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4f4de elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fd4f4de\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019enjeu n\u2019\u00e9tait pas relationnel mais d\u00e9cisionnel : un arbitrage invisible entre court terme op\u00e9rationnel et construction de pr\u00e9f\u00e9rence long terme.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2374b07\" data-id=\"2374b07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-babd68c elementor-widget elementor-widget-image\" data-id=\"babd68c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15468\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/5.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46ae2b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46ae2b4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7737b12\" data-id=\"7737b12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae92333 elementor-widget elementor-widget-image\" data-id=\"ae92333\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15466\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/3.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d54c12\" data-id=\"4d54c12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd247c7 elementor-widget elementor-widget-heading\" data-id=\"dd247c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data, KPIs Vs R\u00e9alit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205a5e5 elementor-widget elementor-widget-text-editor\" data-id=\"205a5e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6210\" data-end=\"6289\">Un groupe multi-unit\u00e9s cherchait \u00e0 homog\u00e9n\u00e9iser ses performances et ses pratiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c61534a elementor-widget elementor-widget-text-editor\" data-id=\"c61534a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avec des marques reconnues et de premier plan dans 2 pays, le d\u00e9fi \u00e9tait de comprendre comment cr\u00e9er l'engagement des clients parmi les autres marques et \u00e9tablissements du groupe au cours du voyage d'achat.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83d4ef3 elementor-widget elementor-widget-spacer\" data-id=\"83d4ef3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0406e0 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0406e0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-acbb9b9\" data-id=\"acbb9b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c10062 premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"4c10062\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-ecbf247\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Desafio\"> Le d\u00e9fis <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c95f2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"72c95f2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le probl\u00e8me n'\u00e9tait pas organisationnel. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> C'\u00e9tait l'arbitrage entre standardisation des donn\u00e9es et autonomie locale des unit\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cffedfe premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"cffedfe\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-5ba884b\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Consequ\u00eancias:\"> Cons\u00e9quences observ\u00e9es : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0470357 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0470357\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">incoh\u00e9rence des d\u00e9cisions entre unit\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">indicateurs non align\u00e9s avec exp\u00e9rience r\u00e9elle<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">difficult\u00e9 \u00e0 prioriser les investissements<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12f6ed premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"a12f6ed\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-eae8a94\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"O que a leitura revelou:\"> Ce que la lecture a r\u00e9v\u00e9l\u00e9 : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9787a66 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9787a66\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les d\u00e9cisions \u00e9taient prises sur des repr\u00e9sentations diff\u00e9rentes de la m\u00eame r\u00e9alit\u00e9 op\u00e9rationnelle.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cet arbitrage a g\u00e9n\u00e9r\u00e9 une divergence dans la mani\u00e8re dont la r\u00e9alit\u00e9 \u00e9tait capt\u00e9e et interpr\u00e9t\u00e9e.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc29599\" data-id=\"fc29599\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd7820 elementor-widget elementor-widget-image\" data-id=\"6dd7820\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15548\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-1-1.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c256c5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c256c5c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f88ab7\" data-id=\"7f88ab7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39898f0 elementor-widget elementor-widget-image\" data-id=\"39898f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15471\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-2.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08d4ea9\" data-id=\"08d4ea9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-603b3ca elementor-widget elementor-widget-heading\" data-id=\"603b3ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformation de la perception : Plus que la pr\u00e9vention, c'est la promotion de la qualit\u00e9 de vie !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c697087 elementor-widget elementor-widget-text-editor\" data-id=\"c697087\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6605\" data-end=\"6707\">Une organisation internationale en sant\u00e9 devait adapter son mod\u00e8le apr\u00e8s fusion et r\u00e9gionalisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49532bc elementor-widget elementor-widget-text-editor\" data-id=\"49532bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6709\" data-end=\"6743\">Le d\u00e9fis pr\u00e9alable c'\u00e9tait le branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d234e50 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d234e50\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36c7739\" data-id=\"36c7739\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92a050e premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"92a050e\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-ecbf247\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Desafio\"> Le d\u00e9fis <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671f5b8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"671f5b8\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L'analyse a r\u00e9v\u00e9l\u00e9 un probl\u00e8me plus profonde : l'arbitrage entre standardisation globale de la marque et adaptation culturelle locale de l\u2019exp\u00e9rience sant\u00e9.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8fef3 premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"6f8fef3\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-5ba884b\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Consequ\u00eancias:\"> Cons\u00e9quences observ\u00e9es : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-923a013 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"923a013\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">tensions entre h\u00e9ritage local et strat\u00e9gie globale<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">incoh\u00e9rence de perception de la marque<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">r\u00e9sistance interne \u00e0 la transformation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d916c04 premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"d916c04\" data-element_type=\"widget\" data-settings=\"{&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-eae8a94\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"O que a leitura revelou:\"> Ce que la lecture a r\u00e9v\u00e9l\u00e9 : <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140ceab elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"140ceab\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La transformation n\u2019\u00e9tait pas une question de communication, mais de structure d\u00e9cisionnelle sur la d\u00e9finition m\u00eame de l\u2019exp\u00e9rience sant\u00e9.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d730903\" data-id=\"d730903\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e98537 elementor-widget elementor-widget-image\" data-id=\"7e98537\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1024\" src=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?fit=780%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-15472\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=229%2C300&amp;ssl=1 229w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=780%2C1024&amp;ssl=1 780w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=768%2C1008&amp;ssl=1 768w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=1170%2C1536&amp;ssl=1 1170w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=920%2C1208&amp;ssl=1 920w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=230%2C302&amp;ssl=1 230w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=350%2C459&amp;ssl=1 350w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=480%2C630&amp;ssl=1 480w, https:\/\/i0.wp.com\/happytrack.app\/wp-content\/uploads\/2022\/06\/Sans-titre-3.png?resize=600%2C788&amp;ssl=1 600w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Se sua empresa tem problemas na coer\u00eancia de solu\u00e7\u00f5es, esse problema n\u00e3o [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_front-page.php","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_joinchat":[],"footnotes":""},"class_list":["post-13593","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/Pbif53-3xf","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/happytrack.app\/fr\/wp-json\/wp\/v2\/pages\/13593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happytrack.app\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/happytrack.app\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/happytrack.app\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happytrack.app\/fr\/wp-json\/wp\/v2\/comments?post=13593"}],"version-history":[{"count":15,"href":"https:\/\/happytrack.app\/fr\/wp-json\/wp\/v2\/pages\/13593\/revisions"}],"predecessor-version":[{"id":27771,"href":"https:\/\/happytrack.app\/fr\/wp-json\/wp\/v2\/pages\/13593\/revisions\/27771"}],"wp:attachment":[{"href":"https:\/\/happytrack.app\/fr\/wp-json\/wp\/v2\/media?parent=13593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}