Education

Decision LAB

Decision Lab

A hands-on educational experience that enables your students to explore

perception, decision-making and AI through a real-world problem.

Why can two people look at the same information and make different decisions?

A decision is shaped by more than data. It also depends on how each individual constructs and interprets reality. 

The HappyTrack Decision Lab Education enables students to understand the mechanisms that precede a decision, influence differences in perception and shape the trade-offs behind communication, influence and decision consistency.

If artificial intelligence has made it easier than ever to get an answer…

…perhaps it has never been more important to learn how to think before accepting one.

With the emergence of generative AI, education faces a new paradox.

Developing the critical thinking required to make decisions and act effectively in increasingly complex professional environments is becoming a fundamental part of education.

For students, AI introduces an even deeper risk: replacing the development of thinking with the immediate production of answers.

Redesigning teaching practices, adapting classes and finding new ways to teach what artificial intelligence can now produce almost instantly has become an ongoing challenge.

For educators committed to the quality of learning, this means more preparation, more adaptation and a growing workload.

The challenge is no longer simply to transmit knowledge.

It is to create situations in which students must observe, question, interpret, decide, confront different perspectives and take responsibility for the consequences of their choices.

This is where HappyTrack enters education.

With a methodology already used by organisations across two continents and experienced by more than 500 students, Decision Lab is not designed to be another AI that makes things easierIt is an experience designed to raise.

Through a protocol delivered via an online platform, we create the ideal environment for participants to think, decide and learn from their own decision-making process.

Because in a world where AI can answer on behalf of human intelligence, the advantage is no longer simply knowing how to produce an answer.

What do students experience?

  • Observing the same reality from different points of view.
  • Understanding why different stakeholders defend different priorities.
  • Building logical decision-making reasoning rather than simply expressing opinions.
  • Using artificial intelligence as an analysis partner, not as an automatic answer generator.
  • Connecting perception, communication, leadership and decision-making.

Learning anchored in the real world

Using an exclusive methodology and an AI-based cognitive engine, students work with concrete situations involving real companies. 

Observe before interpreting

Analyse perceptual and cultural differences in practice before making decisions

Confront hypotheses with reality

Engage directly with consumers, entrepreneurs, managers and employees to learn how to build evidence and construct arguments based on it.

Turn observations into recommendations

Test the consistency and effectiveness of their arguments, communication and the perceptions they generate.

Decision Observatory Cities

Each edition of HappyTrack Decision Lab explores a new city to generate new knowledge about differences in perception across cultures, organisations and consumers.

Next city:

Istanbul.

Next stops :    Paris   |    Nice  |  Genève  |   São Paulo   |   New York

Note: We don't study cities!

We study how each city teaches people to perceive, decide, and act.

Where do we observe decisions?

  • Gastronomy & Hospitality Restaurants, cafés and hotels reveal how people from different cultures perceive quality, service, value and trust.
  • Retail & Local Brands Shops, markets and small businesses reveal how identity, positioning and culture influence choices and loyalty.
  • Tourism Environments Places where residents and visitors share the same experience make it possible to compare expectations, interpretations and behaviours across cultures.

Why use the same contexts?

Comparing cities is only meaningful when similar phenomena are observed.

That is why we use the same types of organisations across different countries.

This standardisation allows us to identify what genuinely changes because of cultural influence, and what remains consistent regardless of culture.

How does Decision Lab works?

Through its digital platform, HappyTrack Decision Lab helps you turn your course content into an experiential learning environment combining innovation and methodological rigour, without adding unnecessary complexity to your work.

Stimulate reflection

Raise students’ awareness of the responsibility involved in decision-making through situations adapted to your discipline.

Students discover the mechanisms behind perception and complete their first individual experience on the platform.

Compare perceptions

Generate data that can be analysed through students’ real-world observations.

Working in teams, students analyse real companies and compare their observations with those of other professionals through field data collection.

Develop leadership

Develop professionals who are focused on results while remaining capable of understanding people.

Students interpret the results, identify differences in perception and build evidence-based recommendations.

A contribution to international research

 

Each laboratory enriches a knowledge base dedicated to understanding differences in perception between individuals, organisations and cultures.

Participating schools, universities and companies thereby contribute to a genuine international decision observatory.

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Become a Partner

Give your students an educational experience combining research, artificial intelligence, field observation and decision-making.

Because the best decisions do not come simply from good answers.

They come from a better understanding of reality.

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