How much did the last investment that didn't change your customers' behavior cost?
HappyLab
Discover where to prioritize investments to achieve better results with customer experience.
Marketing. Mentorship and training. Renovations. Consultancies. Technology.
Do you decide with evidence or with justifications that seem convincing?
You never fail to invest in improvements, especially those that impact the customer's perception of quality.
But, almost always, he invests with justifications:
“We need to improve customer service.”
“We need to modernize the product.”
“We need to renovate the room.”
“We need to strengthen our brand.”
On what was your decision based?
An architect designs an excellent renovation.
An agency creates an excellent campaign.
A consultant implements an excellent action plan.
A coach or a mentor develops an excellent team and leadership.
Everyone can do an excellent job. But everyone starts from a decision that has already arrived fully formed.
What if the priority was wrong from the start?
Maybe the problem was never the customer service.
Maybe it wasn't the communication.
Maybe it wasn't the structure.
Perhaps the customer simply stops perceiving value at a completely different point in the experience.
No execution, no matter how good it is, corrects a decision made on the wrong priority.
The HappyLab:
Investment Prioritization Diagnosis.
Before deciding where to invest, we identify where your company actually loses value throughout the customer experience.
The diagnosis brings together three perspectives that are rarely analyzed together.
- a intention of management: the planned experience,
- a Action carried out by the teams: the delivered experience, and
- a perception customer experience: the lived experience.
When these three visions are not aligned, the company continues to invest.
But the customer still perceives something else.
Therefore, our goal is not to tell you how to execute a project. It is to show Which project deserves to be executed first.
Why the difference between an investment that generates results and one that merely generates decision-making comfort is rarely in the quality of execution. It is in the quality of the decision.
Who is HappyLab for?
Happy Lab IS for those looking for:
✔ make decisions based on evidence, not hypotheses,
✔ understand how customer experience directly influences profitability,
✔ discover the cause before investing in a solution.
Happy Lab is NOT for whom:
Look for a list of best practices,
want to copy the competitor,
✘ believes that customer satisfaction answers all questions,
✘ You have already decided where to invest and are just looking for someone to confirm it.
Most solutions help you execute a decision.
We help you make the right decision before execution.
We identify the points where the perception of management, the team, and the customers becomes misaligned and turn this data into clear investment priorities.
Discover where your company loses value before it shows up in the financial results.
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Most problems start long before the drop in sales.
Align management, teams, and customers around the same reality.
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A poorly prioritized investment can consume months of work and thousands of euros without changing customer perception.
Invest less. Generate more impact.
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The problem does not always require new investments. It requires clarity on the best ones.
The methodology
3 steps to decide clearly:
Where was the decision born?
Intent
Understand your decision-making process.
Where did she lose coherence?
Perception
Identify the differences in perception between employees and customers.
Where should I invest first?
Prioritization
Identify investment priorities for real impact on customers.
Who developed the method?
Prof. Dr. Juliana Cândido Custódio.
- Postdoctoral researcher in Consumer Psychology and Doctor in Strategic Management
- Public Relations, Marketing expert, with over 20 years of experience market research for strategy and branding consultancies
- Teacher internationally recognized
- Expert competitiveness and relationships business
Test your investment hypothesis for the next season right now!
Start your analysis right now on where to invest to truly improve your customer perception, talent attractiveness, and competitiveness against your competitors.
FAQs
No!
HappyTrack brings a new concept and a new management philosophy for your business.
Our but is to create a learning environment and continuous improvement So that you can use our solution independently for your decision-making! Thus, we will help you avoid constantly relying on the support of agents outside the company!
That is why, every brand new HappyTrack customer must go through these 3 successive steps:
- the HappyLab, to train the teams
- the HappyLifting to model internal and external relationships
- before being ready to get insights on our automated platform HappyTracking.
Normally, your company will be in one of the following situations:
Moment 1: Structuring and Improving Customer Experience Management
- Objective: Raising awareness among teams: the first step toward change within the company.
If this applies to you, your company is ideally positioned to participate in the Happy Lab
Moment 2: Identify opportunities and develop new strategies
- Objective: Restructuring of operations and teams; changes in management.
If this applies to you, your company will work with HappyLab to learn our method and verify your company’s internship program, so that it will be ready to access the Happy Lifting
Moment 3: Reposition the company to deliver the best customer experience
- Objective: Continuous improvement, increased competitiveness, and strengthening of existing programs.
If this applies to you, your company may have a wealth of other internal analyses and information. Contact our team to find out the requirements for direct access to our Happy Tracking method. Schedule an appointment here.
Our schedule is set based on the availability of your company and our teams, by mutual agreement.
Contact our team to learn more.
Surveys can be sent via the HappyTrack platform or via a link and a QR code that we provide to you.
With both options, you have complete flexibility to integrate surveys into your communication workflow with customers and employees.
In all plans, we follow the data collection process.
All HappyTrack customers enjoy:
- Personalized support from our Happiers : professionals who specialize in our method and are experts in strategic data analysis.
- Under the close supervision of our CEO, Juliana Cândido Custodio: Ph.D. in Management, with postdoctoral research in consumer psychology and more than 20 years of experience in strategy consulting and strategic marketing. Learn more about his background here.
For us at HappyTrack, customer-centricity isn't just empty talk.
That is why our leaders are right beside our clients to make sure we bring you the best solutions 😉
The results are available 30 days after you begin collecting data from your audiences.
If the suggested minimum sample size is not reached within 30 days, we will grant an additional 15 days to complete this initial data collection.
HappyTrack provides you with an information system tailored to your business, which facilitates decision-making and future forecasting. Our exclusive method offers an easier and more cost-effective way to access services and support that would normally be expensive through consulting firms.
Thus, our offer aims to provide you with more than just information independently. We provide you with tools tailored to your reality and your needs through our online platform.
Yes! You can cancel your license at the end of a full year of the evaluation cycle.
Every year, we enable companies to discover their market results and their position in the rankings. This serves as an incentive for you to discover your level of competitiveness and understand your place in the market.
HappyTrack is for any company with more than 50 employees and who believes that their relationships need to be improved to bring more results.
Our clients are companies from any field, as well as those who have:
- Openness to change
- Want to integrate CX management into all areas of the company
- The ability to work with data because they prefer decision-making without trial and error.
