Executive Decision Lab

A real decision. Different contexts to put it to the test.

Formats & Rates 2026/2027

 

The Decision Lab starts from a real strategic decision of the organization. For 30 days, information is collected about the context of the decision and the perceptions of the stakeholders involved.

The diagnostic is presented in person and becomes the starting point for an executive experience, built to displace the usual gaze on the decision.

DIAGNOSTIC

  • : arguments usable internally to defend your priorities before management, marketing, HR, finance, etc.: how you structure and distort your decisions.
  • Perception Gap: arguments usable internally to defend your priorities before management, marketing, HR, finance, etc.
  • Priority Map: where to invest first and, crucially, where not to invest.
  • Decision Argumentsisplace the usual gaze on the decision
  • Use of existing data

What is included in the Decision Lab?

30 days of preparation

During the 30 days prior to the in-person experience, the organisation records the context of the decision and carries out the collection of necessary information.

A HappyTrack disponibiliza os questionários e acessos necessários para coletar as percepções dos públicos envolvidos, incluindo clientes e colaboradores, de acordo com o escopo definido.

The mobilisation of participants and the timely completion of data collection are the responsibility of the participating organisation.

Os dados são analisados para identificar diferenças de percepção, prioridades, critérios de arbitragem e zonas de incoerência capazes de interferir na decisão.

The diagnostic is not delivered in advance.

Two options for shifting perspective.

Duas opções de deslocamento do olhar.

Why leave the context where the decision was built?

New information, received in the same context and under the same frameworks that built the original decision, risks being interpreted through the same lenses.

That is why, in the Decision Lab, the presentation of the diagnostic takes place outside the organisation's usual environment.
The shift is not part of the scenario. It is part of the method.

Stepping outside the context in which a decision was constructed makes it possible to temporarily suspend the references, routines and assumptions that seem natural when we are immersed in them, and to see differently what, until then, had been taken for granted.

The objective is not to move away from the company's reality.
Changing the reference point

ISTANBUL

Mudar o ponto de referência

From what vantage point are we observing the reality we believe we know?

Paris explores the relationship between point of observation, perception and constructed reality..

Throughout the experience, different contexts make it possible to observe how details, signals, expectations, coherence and reference points shape what we perceive and, consequently, what we consider relevant when making a decision.

The objective is not to discover Paris.

It is to observe the decision itself from another reference point.

ISTAMBUL

What happens when the same object is observed from different systems of representation?

What happens when the same object is observed through different systems of representation?

Istanbul works on the coexistence of different perceptions of the same reality.

The experience places decision-makers in front of changes of references, codes and perspectives to observe what happens to a decision when what seemed evident ceases to be shared.

Confidentiality

Participation & Restitution Experience

 

 EXECUTIVE ACCESSISTANBULISTAMBUL
For whom1 Executive committee1 company1 company
3 to 83 a 83 to 5 included3 a 5 incluídos
Real decision analysed✓✓✓
Preparação—Client and employee dataClient and employee data
Dados de clientes e colaboradores—✓✓
Organisational diagnostic—✓✓
In-person experience—✓✓
Experiência presencialOn requestParis Format
FormatoIn-company workshop
Online
Inter-company
Interempresas
Diagnostic DIagnóstico
100% private
Opening meeting—✓✓
6-hour workshopAtelier de 6 horas3 dias + visitas técnicas

3 dias de experiências estratégicas

Valor de lançamentofrom R$ 50,000R$ 120,000Additional participant
Participante adicional—+ R$ 35,000included up to 5

Travel, accommodation and personal expenses of participants not included, unless expressly stated. Deslocamento, hospedagem e despesas pessoais dos participantes não estão incluídos, salvo indicação expressa em contrário.

Confidencialidade

 

The Decision Labs work with real decisions, contexts and information from the participating organisations.

Os Decision Labs trabalham com decisões, contextos e informações reais das organizações participantes.

That is why, The information used in the device is processed in accordance with the scope and conditions established between HappyTrack and the participating organisation.

As informações utilizadas no dispositivo são tratadas de acordo com o escopo e as condições estabelecidas entre a HappyTrack e a organização participante.


WHICH DECISION WOULD YOU LIKE TO PUT TO THE TEST?

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